Check out the making of the latest commercial made by The Mill London for Johnnie Walker featuring a CG Facial reproduction of Bruce Lee.
Johnnie Walker’s latest spot “Change the Game” features a fully CG facial performance from legendary Bruce Lee. Whether you watched his fast moves and daring fights as a child, or your big brother did, Bruce Lee holds an iconic place in cinematic history.
Working again with BBH China’s executive creative director, Johnny Tan, The Mill delivered “Change the Game” for Johnnie Walker. The spot features a walking, talking Bruce Lee and what was vital for the film, was that the story and performance were believable and seamless. The film had to show an authentic Bruce Lee, one that the audience would completely believe in, especially as he is an internationally renowned screen legend and one that the Bruce Lee estate felt really captured his true style and protected his integrity, completely representing a lifelike Bruce Lee.
The Mill worked very closely with Johnny Tan from the outset and began by all sitting down and reviewing hours and hours of Bruce’s archive footage, pulling out as many images from as many different angles as possible. Each new angle brought the team closer to the most realistic 3D face.
The Mill wanted to create a new benchmark for achieving the most realistic and seamless head replacement shots ever used on a commercial to date and as part of this challenging process decided not to use the traditional method of motion capture. Bruce Lee and Johnnie Walker needed to be groundbreaking and push the boundaries of what can be achieved, so all of the facial CG was created through hand animation.